Sri Sri increases product range to combat Patanjali
Sri Sri increases product range to combat Patanjali

With Patanjali completely disrupting the Indian FMCG market by almost shoving the MNC’s out of the market, Sri Sri Ayurveda has announced to openly enter the battle. Although the company officials have claimed that their products are completely different from the ‘other players’ in the market, the competition which Sri Sri Ayurveda will give to Patanjali is evidently obvious.

Sri Sri, who has been honoured with the country’s second-highest civilian award, will also launch clinics and treatment centres in a striking resemblance to the retailing strategy of Baba Ramdev-led Patanjali, the surprise and successful challenger of hitherto MNC (multinational corporation) dominance in India’s consumer industry.

Right now, Sri Sri is going to include toothpastes, detergents, ghee and cookies, along with the health drinks, soaps, fragrances and spices, the company has already been selling. The company, gradually plans to expand its portfolio to around 300 products.

 

 
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