SsangYong unveils compact SUV Tivoli

SsangYong Motor Company (SYMC), a part of the US $ 16.5 billion Mahindra Group has recently announced the launch of its much awaited ‘Tivoli compact SUV model in Seoul, South Korea.

Further, Tivoli offers innovative styling and remarkable product competitiveness to customers and was launched at the Dongdaemun Design Plaza (DDP). This new SUV was developed over a period of four years, boasts trend setting style and best in class product competitiveness.

Commenting on this new model, Anand Mahindra, Chairman, Mahindra Group, said, “The Tivoli marks a significant new milestone in the growing partnership between Mahindra and SsangYong. This new SUV epitomizes the spirit of ‘Korea Can Do’ and reflects Ssangyong’s rich legacy of innovation in product development. We are confident that the Tivoli is poised to drive SsangYong’s growth in the future”.

Speaking at the launch, Dr. Pawan Goenka, Executive Director, M&M Ltd, said, “The launch of Tivoli marks a significant milestone as this is the first all new product post SsangYong’s association with Mahindra. It is a proud moment in our journey together which has been one of mutual admiration, respect and learning. I am sure that with the launch of Tivoli, SsangYong will straddle the entire product spectrum in the SUV segment with diverse offerings at distinctive price points and value”.

Tivoli which is SsangYong’s first compact SUV model. Further, the company plans to sell up to 100,000 units of the new model annually of which 40,000 units are planned for the Korea market while the rest would be exported.

SsangYong has invested KRW 350 billion and 42 months, to develop the Tivoli while ensuring strong product competitiveness in terms of performance, design, safety and convenience among B-segment vehicles.

With an increasing number of global consumers favouring compact SUVs that offer high performance, great fuel economy, practicality and price competitiveness, SsangYong plans to tap into this segment with its new model in order to strengthen its position as a leading SUV manufacturer.