Star Bazaar aims to take its store count t over 65 stores by the end of 2017

Multi-format grocery retail chain Star Bazaar, a Tata-Tesco initiative, plans to take its store count to over 65 stores by the end of this year, and 200 stores by 2020, a senior company executive said.

Jamshed Daboo, Managing Director, Trent Hypermarket, that operates Star Bazaar, said, "We plan to scale up to over 65 stores by the end of this year, and touch 200 stores in three years. We will open in one more city in the south, after Mumbai, Pune and Bengaluru this year."

Going forward, the company will focus on opening smaller format stores that offers the convenience of being in the neighbourhood.

Besides the entire range of grocery and some kitchen items, the new stores will feature live counters for meats and fish, he said.

Currently, a majority of Star Bazaar sales come from its Clubcard members. The retail chain has over a million customers, of which 800,000 are active, Daboo pointed out.

Star Bazaar has revamped its loyalty programme and partnered with SBI Card and Tata Capital to offer more rewards on the shopping experience at its stores.

Designed for the growing segment of consumers who buy grocery and departmental category items from organised retail stores, Tata Star Card will give consumers 3.5 per cent cash back at all Star Bazaar outlets and an additional Rs 500 bonus through Star Bazaar's loyalty programme.