Supr Daily raises funding from YC Partners, other Sillicon Valley Investors

Subscription based daily consumables delivery service, Supr Daily, has raised Rs 10 crore from a clutch of Silicon Valley investors.The Mumbai-based firm, has raised the fresh capital from Soma Capital, Great Oaks Ventures, and 122 West Ventures among others. The round also saw participation from YC Partners Paul Buchheit and Jared Friedman along with RedMart founder Roger Egan.

Jared Friedman, Partner at Y Combinator, said, "Supr Daily is solving an original Indian problem with unique insights about the Indian market. Their approach to building an everyday supply chain by piggybacking on the daily milk habit is truly remarkable."

Supr Daily follows a direct farm-to-consumer model adopted from the daily milk use-case in India to make deliveries, which it claims has helped it bring down the delivery cost per order to as low as Rs 1–3 , thereby ensuring higher margins.

Puneet Kuman, Founder, Supr Daily, said, "Right now, we are in 15 neighbourhoods in Mumbai.We want to evolve a city blueprint to take that to 100 neighbourhoods before we scale to other cities."

Founded in 2015, the startup claims to have served more than 1 million deliveries since inception and commands a higher margin as compared to the industry average of 3-4%.

Kumar said, "The elimination of 4-5 layers of middlemen helps cut the delivery cost and also swell the margins per order and that in turn has aided the milestone of operational profitability."