Swarovski’s new boutique at Pacific Mall Creation, innovation and perfection personifies as Swarovski continues to show its strong will to further amplify the enchanting power of crystal. The new boutique concept is located at the Pacific Mall, Tagore Garden.
Speaking at the launch, Sukanya DuttaRoy, Director, Consumer Goods Business, Swarovski-India commented, “Swarovski – Consumer Goods Business is doing exceptionally well. The brand has seen a double digit increase from 2009 and, today, Swarovski has 23 stores in India. Swarovski is committed to presenting the sparkling world of crystal to our consumers in a way that exceeds their expectations. Last year, Swarovski unveiled the new boutique concepts at the Palladium Mall and Inorbit Mall, Mumbai, in addition to Express Avenue in Chennai and more recently –T3 terminal. Now we are translating the same format across India. We are also looking at opening one store in Pune and one in Ahmedabad by May’2011.”
‘In keeping with our focus to the fashion conscious West Delhi customer, Swarovski also encourages its customers to view the new collection ‘Wings of Poetry’ at the new store and mix and match their looks to create their individual style’ said Ms Dutta Roy.