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TATA COFFEE & STARBUCKS come together

Sign Mou to support Starbucks future market entry and operations in India


January 14, 2011  |  comments ( 0 )  | 
TATA COFFEE & STARBUCKS come together

Starbucks Coffee Company  (Nasdaq: SBUX) recently signed a non-binding Memorandum of Understanding (MoU) with Tata Coffee Limited, one of the region’s leading providers of premium arabica coffee beans. The MoU will create avenues of collaboration between the two companies for sourcing and roasting high-quality green coffee beans in Tata Coffee’s Coorg, India facility. Moreover,  Tata and Starbucks will jointly explore the development of Starbucks retail stores in associated retail outlets and hotels.

Commenting on the announcement, R K Krishnakumar, Chairman of Tata Coffee, said, “We welcome Starbucks entry into India because of both its unique experience with the store format and for its commitment to society, values that we share.”

“India is one of the most dynamic markets in the world with a diverse culture and tremendous potential,” said Howard Schultz, Chairman, President and CEO, Starbucks Coffee Company. “This MoU is the first step in our entry to India. We are focused on exploring local sourcing and roasting opportunities with the thousands of coffee farmers within the Tata ecosystem. We believe India can be an important source for coffee in the domestic market, as well as across the many regions globally where Starbucks has operations.”


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