In a move to consolidate its Indian and global presence, China's TV brand TCL has partnered with Indian e-commerce major to launch a new smart television brand in the Indian market, iFFALCON, in partnership with Flipkart.
In a press release, TCL claimed it's amongst the top three television manufacturer globally with 10.9 per cent share and this launch in India will help it to strengthen this further.
As per the release, iFFALCON is a smart internet TV brand customised for the Indian market by FFALCON Technology Holdings Limited. Its parent company, FFALCON, is a global smart TV operator and the smart TV sub-brand of TCL Multimedia and has been co-invested in by Tencent Digital, a globally-leading internet content provider.
Mike Chen, country manager at TCL India, said despite multiple brands trying to fulfill the growing demand for smart home entertainment offerings in India, none of them are able to deliver the kind of holistic experience new-age consumers want.
"In order to get the level of customisation and convenience that they desire, viewers often end up having to opt for third-party offerings and add-ons. This need-gap is what iFFALCON is solving by catering to India’s end-to-end home entertainment requirements and providing a truly smart home entertainment experience," he said.
Through its partnerships with leading content providers such as YouTube, Netflix, and Eros Now, iFFALCON also provides a content library to its customers.