Tablez, the retail arm of Lulu Group International, is looking to open 20 exclusive outlets of Build-A-Bear, the US-based toy brand, across India in the next ten years. The company has launched its first store in the country in Toys"R"Us outlet in Bangalore.
Adeeb Ahamed, Managing Director, Tablez, said, "From standalone stores to shop-in-shop formats, Build-A-Bear is ready to reach out to families and kids in India and help loved ones create memories and spend more time together. We plan to open 20 standalone stores of Build-A-Bear across key cities in India over the next 10 years, along with shop-in-shop formats across all our Toys”R”Us stores as well."
Apart from standalone stores, shop-in-shop formats of Build-A-Bear will be introduced within Toys“R” Us.
Dorrie Krueger, Chief Strategy Officer of Build-A-Bear Workshop, stated, "Together with Tablez India, we are excited to open the first Build-A-Bear store in India and continue to expand into this important global market. We look forward to introducing the Build-A-Bear brand and sharing the joy of making a new furry friend with millions of families."