Tablez to introduce US-based Build-A-Bear in India

Build-A-Bear is targeting to reach as many as 9 million households in the top 15 cities in India by 2025.

Tablez India has partnered with US-based Build-A-Bear, a customized stuffed-animal retail-entertainment brand, to meet an ever-increasing demand for an engaging retail environment.

Build-A-Bear is targeting to reach as many as 9 million households in the top 15 cities in India by 2025. Apart from standalone stores, shop-in-shop formats of Build-A-Bear would be opened within Toys“R”Us as part of Tablez, the retail arm of LuLu Group International.

Adeeb Ahamed, MD of Tablez, said, "The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to bring it to India. We believe that children who come to our stores will be able to enjoy a different shopping experience that includes participation in creating stuffed animals of their own choice."

"At Tablez, we are continuously striving to meet the increasing demand for high-quality specialty toys, and we look forward to opening more Build-A-Bear and Toys"R"Us stores across India, as our company continues to grow," he further stated.

Dorrie Krueger, Build-A-Bear Workshop Chief Strategy Officer, added, "We look forward to embarking on this new partnership with Tablez India and helping establish and grow the Build-A-Bear brand in this important global market. As our international franchise portfolio continues to expand, we are further assured that the hug of a teddy bear is understood in any language."