US-based fast food brands operator Yum! Restaurants launched its Mexican speciality chain Taco Bell in India with the first restaurant in Bangalore and said it plans to open up 100 outlets by 2015.
Yum! Restaurants, which operates brands like Pizza Hut and KFC, said it is looking to tap the young consumer segment with Taco Bell's Mexican offerings as part of effort to increase footprints in the estimated USD one billion dollar Indian fast food market.
“We are confident that Taco Bell will redefine the eating-out market in India with its value proposition and variety of delicacies. We have already signed up a few more properties in Bangalore and our aim is to have 100 outlets in India by 2015,” said Ashok Bajpai, General Manager, Taco Bell India.
The company will first target the markets in metros and then venture into tier II and II cities and each restaurant will be around 3,000 sq ft in area.