India's largest jewellery retail chain Tanishq, part of Titan Industries, plans to invest cross Rs 1, 000 crore in the current fiscal year as it strategises to expand its retail operations pan India. The brand presently has 146 retail stores, and aims at opening 29 new stores by 2013 end with the focus on high penetration. Of the 29, Tanishq will open 8-10 stores in eastern India where it aims Rs 200 crore investment. It currently has 20 stores across the region. The brand started its journey in 1994, and set up the production and sourcing bases thorough research of the jewellery crafts of India. The brand launched the range of jewellery and jewellery watches meant for the European & American markets, but later on shifted focus on Indian markets to tap the domestic opportunity too. In November 2012, Tanishq reached a landmark when it opened its 150th showroom in India, and it is one of the major Tata brands with a strong appeal for women.