Tesco has entered Indian market through Trent, the retailing arm of Tatas. Tesco has an exclusive franchisee agreement with Trent. About 50-odd private brands, including Tesco Value, Daisy and All About Men, of Tesco are being sold through Trent's hypermarket chain, Star Bazaar. The brands mostly in the health and beauty category are priced between Rs 59 and Rs 349. Hypermarket is a large-format supermarket where groceries and merchandises are sold. The arrangement is expected to help Star Bazaar increase sales by marketing international brands.
Tesco, the UK's largest retailer, derives 50 per cent of its revenues from its private brands. Some of its brands sell at a premium to national brands. The retail giant posted revenues of pound 59.4 billion (Rs 4 lakh crore) in 2009 financial year.
Brands of the world's largest retailer, WalMart, are already available in its Indian partner Bharti Retail's Easyday stores. These include brands like Great Value and George.