The Body shop today said it will cut down the prices, for 600 products, up to 35 per cent to expand its presence in India.
“From India we are getting the best business for our product, if we consider entire Asia Pacific. We really want to tap tier II and III audiences. This is the reason we intend to lower our prices to make our product more accessible, which in return will help us to grow our consumer base,” Jonathan Price, Managing Director at The Body Shop International (Asia Pacific) told exclusively to Franchise India Media.
When asked about the company’s expansion plans, Price said “In the next five years we are looking forward to a total of 100 stores across India, tapping more than 30 cities.”
The Body Shop is involved in CSR on a very broad platform with 100 per cent vegetarian products, anti-trafficking programs and anti-domestic violence program with the NGO ‘Muskaan’ in Jaipur.