The Launch of MAL- The Store at Juhu

A multi designer store named MAL-The Store was launched recently at Juhu for kids aged between 0 and 7 years, from well known and established designers, all under one roof.

The store boasts of collections from an extremely talented and renowned pool of Indian designers who, after carving a niche for themselves in the adults wear segment, are now looking at entering the kidswear market. Designers like Raghavendra Rathore, Aneeth Arora, Noriealla Al Hariri, Pooja S, Zubair Kirmani, Masaba Gupta, Sonali Mansingka, HB Couture, Hema Patel Shroff and Alecca Carrano get set to showcase their creations for the little ones.

Minoti Sampat, COO, MAL-The store, strongly believes that there is a huge market for kidswear in India. But, she asserts that MAL caters to much more than just any kids’ products. On the idea behind MAL, Minoti says, “There was a great need for a boutique where children (and their mothers can go) for the best Indian designer collections under one roof. The children’s designer wear market has been burgeoning with international designers, and we felt that Indian designers were equally equipped and eager to create collections exclusively for infants and toddlers."

The MAL store is in one of the prime locations in Juhu, Mumbai. This 2000sq ft space has been divided into two sections: his and hers. The merchandise is displayed according to different age groups (from newborns up until 7 years of age) and the interiors of the store have been accessorized with appropriate category signages. Each section will have a special occasion area which holds a unique collection of items suitable for weddings, birthdays, or any other formal event. From tuxedos and bandhgalas, to dresses, salwars and lehengas, the options for creating the perfect outfit for a child are here.

MAL is designed to make shoppers feel welcome and unrushed while still keeping the aesthetic sophisticated. As opposed to retailing outlets that want people to get in and out quickly, MAL wants the customers to relax and linger to make the best possible choice. The store is in almost-bodouir like setting (cupboards, cribs, children’s vintage drying hangers, et al), so the customers and their children can pause and appreciate the clothes.