The War Between The E-commerce Giant
The War Between The E-commerce Giant

 Amazon India said it has registered 14x growth in value over business as usual on the first day of its Great Indian Festival sale on Thursday, on back of sales of smartphones, which could have likely taken the platform’s Day 1 sales to between Rs 1,100-1,400 crore.
 

As per the  industry experts Amazon’s average business as usual is about Rs 70-80 crore, while Flipkart’s is about Rs 100 crore, while another said Amazon’s was about Rs 100 crore and Flipkart’s was above Rs 115 crore. Both requested anonymity.

A third analyst said Flipkart had crossed Rs 1,500 crore in gross merchandise value (GMV) on Thursday, the second day of its Big Billion Day sale, which was focused on smartphone sales.

Anil Kumar, CEO at RedSeer said “On Thursday, the overall industry sales were at Rs 3,500 crore, while Day1 was Rs 1,000 crore. On Day 1, Flipkart lost out on some GMV. It also sold lower ASP fashion products, and overall, its Day 1 GMV was on par with Amazon’s (which had opened sales to only Prime customers for 12 hours). However, on Day 2, Flipkart has taken a significant lead and seems to have the momentum to reach its target.”

Flipkart had put down a target of over $1 billion for the five-day sale period and a 70%-30% lead over competition. On Thursday, the Soft-Bank-backed company said it was tending towards 60-65% market share of online sales during BBD. Flipkart’s Day 3 sales on Friday saw a huge push for its electronics category, with the company claiming it had achieved majority market share in the category across both online and offline channels.

Amazon said it saw a 150% increase in growth in sales of Smartphone over last year, while Flipkart said it saw a growth of 150-200% in the Smartphone category.
 

 
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