The new generation wants spectacles and shades

Safilo's own portfolio includes core home brands such as Poloroid (acquired from the US) and Carrera, besides licenced brands such as Dior, Fendi, Gucci, Hugo Boss, and Marc Jacobs.
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It was in the eighties or nineties when girls wearing spectacles was considered that she is ugly just like they depict in the Bollywood movies and time certainly has changed a lot.

Bollywood beauties are redefining beauty standards such as from body colour or body shape and what not; this feminism hangover has caught everybody.

Spectacles on the other hand are very much in. Be it the geeky look or the 'I am a reader' look.

Safilo's own portfolio includes core home brands such as Poloroid (acquired from the US) and Carrera, besides licenced brands such as Dior, Fendi, Gucci, Hugo Boss, and Marc Jacobs. But what is unique about the company as it plays catch up with its exalted rival Luxottica (which owns RayBan and holds licenses to produce eyewear for brands such as Chanel, Armani, Prada among others) is the proprietary legacy that it brings through acquisition of not just a company, but its history.

As per reports published in ET, Luisa Delgado, a former Proctor and Gamble executive, said, "When we bought Poloroid, we didn't just buy the company but its entire archives, its legacy.

 
 
 
 
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