Tiger Shroff to endorse Japanese footwear firm ASICS in India

With this partnership, Tiger will join hands to underscore the brand's commitment in India of finding inspiration through fitness.
ASICS

ASICS, the Japanese footwear company, has roped in Bollywood star Tiger Shroff as its Brand Ambassador in India. The

With this partnership, Tiger will join hands to underscore the brand’s commitment in India of finding inspiration through fitness.

Rajat Khurana, Managing Director, ASICS India Pvt Ltd, said, “As a brand, we are extremely delighted to bring on board India’s most promising and versatile actor, Tiger Shroff as the ASICS Brand Ambassador. Our collaboration with Tiger Shroff is special because apart from being a youth icon, he is passionate about being fit and staying stylish.”

“Our aim is to reach out and connect with a larger audience by putting forth our consumers a distinct mix of lifestyle and sports offerings and widen the product portfolio. This association is an extension of the brand’s ‘I Move Me’ campaign and we are confident that it will reinforce our brand ideology and leadership in the market,” he further stated.

Tiger Shroff added, “I am absolutely thrilled about representing one of the leading performance wear brands in the world. ASICS has constantly been my go-to gear – be it at the gym, during vacations or even while travelling- I always have my ASICS on! The brand ideology of ASICS resonates perfectly with my fashion and fitness sensibilities. I want to make the most of our association where we inspire and motivate people to ‘move’ and be part of the larger global movement started by ASICS.”

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