Titan Company Limited, one of the world's largest watch manufacturers, has entered into an alliance with FTS USA LLC to assist in setting up an assembly unit of the American watchmaker.
Under the partnership, Titan will be extending its support to FTS by supplying quartz movement kits and training the US engineers.
S. Ravi Kant, CEO, watches and accessories, Titan Company Limited, said, "This alliance with FTS signifies Titan's three-decade-long expertise and passion for watch making. With the advent of smart watches in the world market, traditional watch manufacturers are facing the heat to relook at their portfolio. However, the opportunity for growing the traditional watch market through differentiated designs and superior quality still exists. We are happy to support FTS in helping them revive the American watch manufacturing industry."
Titan added, "Through this alliance, FTS sees an opportunity to make more classic watches and movements. The new facility will lead to higher quality, fewer shipment delays and a better connect with the US customers."