Titan to use IBM's platforms to drive visitors to its brand website and its retail stores

Watch maker Titan Company has adopted IBM Watson Customer Engagement solution to design marketing campaigns targeted at individual customers.

In a statement, Kuruvilla Markose, Chief Digital Officer, Titan Company Limited, said, "Working with IBM, we will be able to personalise all customer interactions both online and in the store, introducing shoppers to new relevant products that not only evoke the design and flare that is indicative of our products, but reflect their unique, personal styles."

Titan is currently beginning to integrate IBM Watson Customer Engagement solutions to serve as the backbone of its online platform, enabling the company to tailor online campaigns that are unique to their customers, not just taking into account preferences and past purchases, the statement said.

The statement also said, "Through its work with IBM, Titan aims to energise its current customer base, who on average make 1.5 purchases a year, into regular buyers who buy three times as many items annually, whether through the browser, their mobile device or in a Titan store."

Titan aims to use IBM's platforms to drive visitors to its brand websites as well as its 1,500 retail stores and 10,000 multi-brand outlets located across India, it added.