Toonz Retail's small town play

Toonz Retail has announced that it will leverage the opportunities in the kidswear segment via its own brands in tier-II and-III towns. As part of this strategy, this retailer has recently introduced WowMom and SuperYoung for children up to the age of 12 years.

Toonz Retail has 45 outlets on a pan India basis and plans to add five more stores, shortly.

Sharad Venkta, Managing Director and CEO, Toonz Retail said, “We initially focussed on licensed character-based merchandise, but the margins were rather ‘thin’. We changed strategy and launched our own brand.”