Toonz Retail's small town play

Private labels key element of this strategy.
Sample

Toonz Retail has announced that it will leverage the opportunities in the kidswear segment via its own brands in tier-II and-III towns. As part of this strategy, this retailer has recently introduced WowMom and SuperYoung for children up to the age of 12 years.

Toonz Retail has 45 outlets on a pan India basis and plans to add five more stores, shortly.

Sharad Venkta, Managing Director and CEO, Toonz Retail said, “We initially focussed on licensed character-based merchandise, but the margins were rather ‘thin’. We changed strategy and launched our own brand.”

 
 
 
 
 
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