Tulip Retail teams up with True Fit to provide personalised shopping experience

Tulip Retail, a mobile application for retail stores and sales associates, has announced a partnership with True Fit, a data-driven personalisation platform for footwear and apparel retailers to improve the in-store shopping experience for shoppers. This integration will provide the customers with highly personalised style, fit, and size recommendations.

The in-store personalisation concept will first be tested at select Kate Spade, New York stores later this year.

The partnership will benefit every customer with personal style, fit, and size recommendations and enabling shoppers to view a personally curated catalog of items for every shopper, where each customer's best items float to the top for a more efficient shopping experience.

It will also offer enhanced product knowledge for sales associates, experiential shopping in store that's personal, engaging, and highly productive and knowledgeable store associates who can interact with customers on a more personal level.

Bill Zujewski, EVP marketing, Tulip Retail, said, “"The mass movement to online shopping has totally transformed consumer expectations, especially when it comes to personalised experiences. This partnership enables store associates to go beyond exploring what's available, and instead helps associates discover items their customers are most likely to love and keep," said Bill Zujewski.”

Romney Evans, Co-Founder, True Fit, said, "With Tulip and in cooperation with leading retailers we're together ushering in a new generation of personal experiences for brick and mortar shoppers that harnesses connected data and machine learning to supercharge stores' greatest asset - their sales associates."