Tupperware India, the Kitchenware and culinary brand, will stop the usage of single-use plastic for product packaging. The brand will now be shifting to recyclable paper-based compostable packaging material.
The company said in a statement, “The transition would increase the company's expenditure by around 7 per cent, but the company would not pass on the rise in cost to the consumers.
“After six months of thorough research, evaluation of options and initial testing in India and select international markets, the brand is ready to switch from single use plastic packaging to compostable packaging material starting October 1, 2019, for all future manufacturing in India,” it added.
Deepak Chhabra, Managing Director, Tupperware India, said, “We are pleased to see that our consistent effort towards eliminating the use of SUP, has found a strong voice in the government, with Hon’ble PM, giving out a clarion call on the elimination of SUP from India. Today, there is huge awareness around the need to switch over from SUP to environmentally friendly alternatives.”
“Our global vision 'no time to waste' is also aimed at significantly reducing plastic and food waste through product innovation, packaging reduction, operational goals and strategic partnerships,” he further stated.
Tupperware’s 100% recyclable packaging is not only safe for the environment but has passed all safety tests conducted across India, Brazil and Indonesia.