Tupperware, food storage and serving solutions brand, has launched its second exclusive outlet at Sarath City Capital Mall in Kondapur, Hyderabad. This is in line with the brand’s plans to pursue a multi-channel strategy.
In August, The US-based brand had opened its first exclusive brand outlet in the city at Irrum Manzil Mall.
Tupperware’s presence at such a location will give impetus to the brand's consumer outreach as Hyderabad market, being an IT-centric city, is home to many millennials who are living a fast-paced lifestyle.
Deepak Chhabra, Managing Director of Tupperware India, said, “In today's digital world, increasing customer access to our products is a clear imperative. The addition of another outlet will help us address existing demand effectively, reach new customers and bolster our share of the market.”
Tupperware is planning to launch more than 30 exclusive brand outlets in 2019, with an aim to reach 35 million households. Initially, the brand will open stores in locations like Delhi, Mumbai, Bengaluru, Hyderabad, Surat, Ahmedabad and Pune.