Turtle going to Italy

Setting up pilot store in Cosenza.

Turtle is all set to open its first store in Italy later this month. The store will come up at Cosenza, South of Italy and will be set up on a pilot basis for six months.

The store called in for an investment of Rs 10-15 lakh for a store size of 400-450 sq. ft. The collection at the store will include Turtle’s clothing with respect to Shrits, Trousers, T-shirts etc. They are looking to clock sales of Rs 3-4 lakh a month to be able to break even soon. Moving ahead, they see the numbers going up as well.

“We are taking Turtle to Italy and have tied-up with a Milan based design house. We will be pumping in Rs 50-60 lakh in the coming year for the same. We will also be taking up the franchise route for future expansion”, said Shitanshu Jhunjhunwala, Director, Turtle. The inspiration to open stores came from the designers they have been working with for the past seven to eight years who encouraged them to set up this pilot project. 

In the initial stage, they will be opening only two to three stores, based on the performance of their pilot store. The price tag for its collection ranges between € 15-25.

Presently they are only focusing on Italy and are not looking at any associations in other countries.