US-based lifestyle tech brand AVITA forays into India

AVITA will launch its stylish first series of laptops that combines performance with fashion.

After successfully launching its products in countries like USA, Hong Kong, Singapore, Taiwan, Thailand, Indonesia, The Philippines and Malaysia, AVITA, a renowned lifestyle tech brand from the US, is foraying into the Indian market. AVITA will launch 'AVITA LIBER', its stylish first series of laptops that combines performance with fashion.

Created by a former R&D and branding team of Radio Corporation of America (RCA) in the United States in 2016, AVITA has been solely owned and run by Nexstgo Company Limited since its inception. 

Alex Chung, Chief Executive Officer of Nexstgo Company Ltd, said, "We are absolutely delighted to launch AVITA's exciting range of AVITA LIBER here in India. This market is known to be one of the fastest growing ones in the technology segment and is open to embrace new lifestyle brands. We are looking forward to introducing our fashion-forward and high-performance products to the Indian consumers."

Seema Bhatnagar, Country Manager, Nexstgo India, stated, "AVITA is going to be the answer for the tech-savvy youth of India. Its contemporary features coupled up with quirky aesthetics in colour and design options will definitely appeal to the young corporates. With 5 patterns and 14 colors we are offering new lifestyle products to the customers."

In India, the company is bringing 5 patterns of AVITA LIBER with a unique and distinct design. To further enhance its high degree of personalization, AVITA will be producing customized casing patterns. The company also plans to roll out a self-service customization platform which enables customers to create their own casing to reflect their personal fashion and style.