Universal Sportsbiz Pvt Ltd (USPL), the youth-oriented fashion retailer, has collaborated with Bollywood actor Aditya Roy Kapur to launch SINGLE, a men's fashion brand.
The SINGLE range comprises of men's casual wear including jeans, shirts, tees and footwear. The brand targets to position itself as a fashion-forward brand that provides the latest, most stylish and comfortable wardrobe to the young men of India.
Anjana Reddy, Founder and CEO, USPL, said, "SINGLE is the fourth and latest addition to the USPL brand portfolio. Our brands Wrogn, Imara and Ms.Taken have done really well in the past and we are happy to add SINGLE to our overall business line-up. We are glad to team up with Aditya Roy Kapur who has collaborated with our design team for a men's fashion line that is bound to re-write the rules of men's fashion in the country."
Kapur added, "SINGLE gives me the opportunity to connect with my audience and fans beyond the big screen. Working with USPL on SINGLE has been super fun. The brand perfectly reflects my sense of style and my belief that what is most attractive in a man - or a woman for that matter - is the confidence and self-assurance with which they carry off whatever they wear. Clad in that, you can be happily SINGLE and will always have the chance to mingle."