Bloomingdale's, America’s only nationwide, full-line, upscale department store, opens its second international location in Kuwait, a collaboration between Al Tayer Insignia and design firm UXUS. The winning collaboration delivers a next-level luxury experience by weaving together hospitality, retail and service.
Collaborating with Al Tayer Insignia, UXUS created a clear concept for Bloomingdale’s Kuwait, bringing together multiple brands in one space.
The highly branded showcase of footwear and accessories on the Level 1 encompasses this approach.
The Boudoir and The Apartment zones for shoes and handbags allow guests to shop and dwell in comfort.
Oliver Michell, CCO and Architect, UXUS said, 'What you are creating is an environment - a world, that is extremely appealing and conducive to spending a lot of time, so that you can captivate people.'
The extravagant café concept, Scene, is situated adjacent to the shoe department and embodies the glamour of New York City. The private dinner party atmosphere of Scene harks to an iconic New York apartment and even includes an indoor, terrace-inspired area. UXUS worked with well-known footwear designers to illustrate specialty pieces as key décor - merging food and fashion in the fully branded concept.
Bloomingdale’s Kuwait demonstrates the potential of international retail ventures. By curating the experience to the local market’s taste and preferences, UXUS evolved an icon for sophisticated Middle Eastern market.