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United Spirits plans wine bar, lifestyle outlet

United Spirits (USL), the spirits arms of the UB Group, is getting aggressive

July 13, 2009  |  comments ( 0 )  | 
United Spirits (USL), the spirits arms of the UB Group, is getting aggressive with its retail play in India. The company plans to open a wine bar in its UB City luxury mall in Bangalore and later a large-format lifestyle outlet that will offer all its spirits and wine brands. More emphasis would be laid on creating the right kind of atmosphere to promote and market the company`s brands. They plan to open a lifestyle retail format with a size of 2,000-4,000 sq. ft that will have five different segments dedicated to spirits and wines, food, accessories and a sports bar. To start with, the wine bar will offer only USL wine brands such as Four Seasons, Zinsi and Bouvet Ladubay in addition to the portfolio of the company`s imported wine brands. The wine bar, which would covering an area of about 750-1,000 sq. ft, will also offer accessories such as wine chiller, wine opener, decanter and a wine tasting room as well. The company is also upgrading and re-branding the World of Spirits retail outlets across India. USL had entered the retail space in 2007 with the World of Spirits outlets and it is now upgrading these with a new look and feel, trained spirits advisors, standard brand displays and more liquor brands. The nine outlets in Bangalore are now being operated under Spiritz & More banner and 16 more will be upgraded and re-branded over the next one year across 11 cities. Spiritz & More outlets are not owned by USL and the company only provides marketing and store design support with no investments.

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