Senior Correspondent, IndianRetailer.com & Retailer Magazine Jul 09, 2018 / 2 MIN READ
After the successful sale of various Khadi products on amazon.in, (the) UP government is in talks with another e-commerce portal — Flipkart. Once, the talks are successful, the Khadi products will be available on this website as well.
“An MoU has already been signed with Amazon India, and at present, Khadi products of 10 units are being sold on amazon.in. As many as 40 Khadi products have been shortlisted, and their photo shoot is over. Soon, the consumers will be able to buy them online. Apart from this, efforts are also being made to make these products reach the international market. Stress is being laid on online marketing, “Principal Secretary Khadi and Village Industries Navneet Sehgal told PTI
On February 20, UP’s Khadi and Village Industries Board signed a pact with Amazon India to facilitate online selling of Khadi products.
As part of the MoU, Amazon India will educate, train and enable rural khadi artisans to directly sell their products to amazon.in customers across the country under the brand of UP Khadi. The portfolio online will include products such as khadi shirts, kurtas, dhotis, towels and gourmet food, which has a tremendous potential and demand in urban areas.
Leveraging local consumer insights, the fulfillment center will offer a wide variety of locally popular brands such as Freedom, Heritage and categories like dairy, eggs, chocolates, staples, cleaning aids and more.
Flipkart will provide users with access to over 1 million bus connections, spanning more than 25,000 routes nationwide.
These efforts have led to a reduction of over 14 million liters of freshwater consumption and a 30 percent decrease in the average LPCD (liter per capita per day) across all four facilities.
Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
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