V-Mart Retail opened its first store at Dehradun and also plans to open an additional 28 stores in other tier-II and III towns across the country. This retailer expects to end the current financial year with 100 stores. Rajesh Sharma, regional manager, Uttar Pradesh (West) and Uttarakhand, said, "After getting a very good response from our existing stores across north and west India, we decided to enter Uttarakhand, with our first store at Dehradun." V Mart commenced operations in October 2003 with its maiden store at Ahmedabad, and its network currently covers 61 cities in northern and western region.
This retailer plans to expand in tie 2 and 3 cities.