VIP introduces new range

More range for luggage

VIP industries on Friday launched a new range of hard luggage under their brand Alfa. Alfa Boxer Strolly is priced at Rs. 1400/- and Rs. 1700/- and is available in two sizes-57 cm and 63 cm each, and three colours- Grey, Red and Blue. Its deluxe version has a fixer divider inside for better packing- convenience coupled with a top handle for greater comfort and convenience. The deluxe version is available in additional colours of green and yellow, and is priced at Rs. 1600/ and Rs. 1900/-. Alfa Boxer Strolly’ s durability has been thoroughly checked against tough quality tests; it is drop-tested, jolt-tested as well impact-tested and its locks have been checked against various quality-tests. Alfa Boxer Strolly has a 7 year warranty which itself speaks for
its durability. Speaking on the occasion, Mr. Manish Vyas, Vice President (Marketing), VIP industries, said that Alfa is Rs.160-crore brand, clocking in excess of 12-lakh units annually and was available in more than 7500 outlets across the country. The company which has 100 exclusive VIP lounges, is looking to expand its retail presence by adding 50 more lounges by the end of this fiscal, Vyas further added.

Speaking on the sidelines of the launch, Ms. Radhika Piramal, Managing Director, VIP said that the company is likely to introduce Carlton brand in India by next quarter and it will be positioned as a premium brand.

The company will be investing about Rs 50-60 crore on brand building and retail expansion.