VIP partners with Counfreedise to expand online reach

New Delhi: Well known luggage and baggage brand VIP has partnered with BuyMore, a brand of Counfreedise Retail Services Ltd to expand their online reach in India. Counfreedise will help VIP in getting listed on its base of 10 eCommerce websites in the Indian marketplace and 8 websites across 12 countries around the world, the company said this today in a statement.

VIP will also avail the brands services of multi-portal selling, warehousing and Big Data analytics in order to benefit the best of the online retail environment. BuyMore will also serve as a one-stop solution provider for VIP for increasing transparency in inventory management, pricing and accounting through its comprehensive ERP solution (Enterprise Planning Software). VIP aims to take the benefit of BuyMore’s services and expand its reach to the unchartered territories through their online presence.

With this association, Counfreedise Retail Services Ltd, which already boasts of over 350 brand associations, has its eyes set on exceeding the 100-crore turnover mark for the 2018-19 fiscal. It has also launched its new mobile application BuyMore Seller App which reduces vendors’ workload as they can manage their Ecom business while on the go. With the help of the app, vendors can track details of the sales, payments and stock, know exactly the number of products selling online, get insights on last week’s payments and next payment date and estimate the stock value of the products selling through Buymore.

“Our association with them will enable us to start and manage effectively our eCommerce operations and reach audience that has been out of our reach till now. VIP and Counfreedise share similar values and we look forward to sharing the benefits that our association will bring,” said Akshath Tiwari, Ecom Manager, VIP.

Abhinandan Mahesh, Director and CEO of Counfreedise Retail Services Ltd, commented, “Today, Counfreedise is technologically robust with Artificial Intelligence (AI) being integrated with most of our eCommerce and retail software solutions. We have developed over 50 indigenous software solutions to help brands track and estimate sales, minimize returns post-purchase, automate tedious financial processes and automate and integrate most of the processes in our warehouses. All this will only bolster our tie-up with VIP and help us capitalise the best of online customer base for them.” 

Counfreedise recently also announced its transformation to a public limited firm from a private one. The company will be filing for listings at the BSE and the NSE in the coming months.