VOI Jeans India, the UK-based denim maker VOI Jeans' Indian partner, is eyeing to double its revenue to reach Rs 100 crore by 2021. VOI Jeans has its outlets present in the UK, Germany, Russia, Holland, and Austria, having retail sales of $2 billion.
The brand is a joint venture between VOI Jeans UK and VOI Jeans India in the country.
Vimal Kumar Kamnani, CEO, VOI Jeans India, said, "Currently, VOI Jeans India has a 50-crore retail sale and it looks at hitting the 100-crore mark by 2021. The brand’s strategy for achieving the same consists of expanding its presence in Tier 2 towns across the country."
The firm will also be investing Rs 20 crores in the next two years for launching 20 exclusive outlets as well as for growing the business.
Presently, the brand has 18 exclusive brand outlets and more than 100 shop-in-shops along with a presence on major e-commerce platforms. VOI Jeans India is currently present in Hyderabad, Bangalore, Vizag, Vijayawada, Pune, Delhi, Amritsar, Ludhiana and Kolkata.
“Our design-centric approach and unconventional methodologies have helped us to bring constant newness in the market. We always keep consumers in focus and deliver high European fashion products that are easy on Indian pocket,” Kamnani further stated.