Flagship centre will be integration of culture and retail.
Virtuous Retail opens its flagship retail centre at Surat, a strong financial and business centre of Gujarat. VR Surat is designed to become one of India’s few world-class integrated retail city centre and community lifestyle destination Anupam Yog, Marketing Director, Virtuous Retail, said, “We believe Surat’s local economy will get a boost with the world class infrastructure at VR Surat that has been made available for retailers, travel & tour operators, event organizers, and the community at large. Our centers are uniquely designed and provide international standard experiential shopping. Art and culture are an integral part of that experience. Over 2013, we will continue to delight the citizens of Surat, and indeed all visitors into the city, with outstanding events and cultural initiatives.” Virtuous Retail is an institutionally-owned developer and operator of premium, community-oriented lifestyle shopping centres in India’s top cities. Established in 2007, sponsored by The Xander Group Inc. VR’s, long-term vision is its concept of Connecting Communities. The firm’s mandate is to offer new social hubs to the urban Indian consumer by creating a platform for cultural, public-private and cross-border initiatives and boost each city’s image. The launch saw two special art initiatives – Paresh Maity’s ‘Jal Tapi’ and ‘Dumas Art Project’. ‘Jal Tapi’ is a life-sized boat installation created using the actual sailing vessel while Dumas Art Project at VR Surat features the iconic red sign ‘I Love Dumas Square’, and a 240-foot mural titled ‘Streat’. The installations celebrate Surat’s rich heritage and culture. The retail project will also host a wonderful collection of 15 art installations over the summer, created by some of the most prominent and promising artistes from across India.