What was started in 1907 by Vadilal Gandhi has now turned out to be the third largest ice-cream brand in India, which boasts of 500 distributors and more than 40,000 retailers. With its 120-plus flavours, Vadilal has one of the largest range of ice-creams in the country.
Today, turnover of Vadilal Group, which has presence in ice-cream, frozen food, chemicals, forex and real estate, stands at about Rs 350 crore. With an investment outlay of Rs 50 crore, the group will expand the capacity by 60 per cent to 3 lakh lt per day. While two upcoming candy lines will produce 25,000 pieces per hour, new ice-cream plant will be ready before summer.
Vadilal is spending about Rs 7-8 crore a year on promotions and planning to increase the budget in coming days. The group is focusing on the food business.
The group recently launched icecream parlours under the banner of Happinezz.