Vadilal becomes the third largest ice-cream brand in India
What was started in 1907 by Vadilal Gandhi has now turned out to be the third largest ice-cream brand in India
January 13, 2010 | comments ( 0 ) |
What was started in 1907 by Vadilal Gandhi has now turned out to be the third largest ice-cream brand in India, which boasts of 500 distributors and more than 40,000 retailers. With its 120-plus flavours, Vadilal has one of the largest range of ice-creams in the country.
Today, turnover of Vadilal Group, which has presence in ice-cream, frozen food, chemicals, forex and real estate, stands at about Rs 350 crore. With an investment outlay of Rs 50 crore, the group will expand the capacity by 60 per cent to 3 lakh lt per day. While two upcoming candy lines will produce 25,000 pieces per hour, new ice-cream plant will be ready before summer.
Vadilal is spending about Rs 7-8 crore a year on promotions and planning to increase the budget in coming days. The group is focusing on the food business.
The group recently launched icecream parlours under the banner of Happinezz.
- From MakeMyTrip to Cleartrip, e-travel firms to top $10 bn in bookings
- Myntra launches Italian handbag brand Carpisa exclusively on its platform
- Paytm partners insurance provider LIC
- Microsoft starts retailing of Amazon Echo devices online and in stores
- ShopClues launches its first offline store in Lucknow
- Crocs opens its 100th store in India
- Williams-Sonoma, Inc. announces partnership with Reliance Brands for India Market
- Instant noodle brand YiPPee crosses Rs 1,000 crore sales mark
- Myntra CEO & CFO quit
- Levi Strauss plans to launch IPO