Vajor has entered into menswear segment, and is further eyeing to explore basic daily wear, ethnic wear and more subcategories in the home segment. The brand expects the new verticals to contribute approximately 40-50% of the revenue by the end of this financial year.
Nathasha AR Kumar, Founder & CEO, Vajor, said, "These new verticals will also help Vajor propagate itself as a lifestyle brand and not only a fashion brand which has always been the goal. Hence, new verticals simply solidify the brand as a one-stop-shop."
Besides foraying into new categories, the brand expanded its retail presence both online and offline within its few years of existence.
"We added decor as a category within 2 years of launch and ventured into the offline space too within just 4 years," Nathasha stated.
Currently, Vajor has stores in four metro cities, including Delhi, Pune, Chennai and Bengaluru. The brand is aiming both online as well as offline expansion in India and abroad.
She added, "This financial year, we are planning to open 10-12 stores in India. We are targeting metro and Tier I cities like Mumbai, Hyderabad, Goa, Bangalore, Delhi, Gurgaon, Lucknow, Kolkata, Chandigarh, Jaipur and Pune. With these new store openings, we are planning to take the online-offline ratio to 60:40 in the coming year."