Van Heusen unveils the next edition of MOVE LABS COLLECTION
Van Heusen unveils the next edition of MOVE LABS COLLECTION

Van Heusen, India’s premium menswear brand from Aditya Birla Fashion and Retail Limited, reveals the next edition of MOVE LABS COLLECTION, a uniquely engineered line for the contemporary man. The brand has launched a thrilling new TVC featuring international Parkour artist Chase Armitage performing gravity-defying stunts, attired in the ergonomically tailored garments.

Under the umbrella of Move Labs, the brand has launched THE AIRPORT COLLECTION. Crafted from new-age blends of ultra- stretchable fabric, the collection is lightweight, wrinkle-free and allows ease of movement that makes travelling seamlessly comfortable which resonates with the fast-paced lifestyle of consumers today.

The AIRPORT COLLECTION from MOVE LABS consists of pieces that enhance the functionality of menswear. The collection boasts of knitted trousers and blazers in a color palette of modern blues, dusty olives, corals and neutrals. 

Abhay Bahugune, COO, Van Heusen, said, “The newest AIRPORT COLLECTION from MOVE LABS defines the dynamic achievers, the modern man with a curated personal sense of style, which is confident, precise, classy and compliments his busy lifestyle. For this fresh campaign, we are pleased to renew our partnership with Chase Armitage whose parkour skill uncovers the versatility of the newest MOVE LABS Collection. The brand is reaffirming its commitment to the latest project of the season which has already gained a reputation amongst our patrons, with the tagline: Power to MOVE.”

Saikat Mitra, Creative Director of Van Heusen, added, “The distinct construction within the pieces of this line is what defines incomparable and unique tailoring. The line exudes a powerful amalgamation of performance infused style and dynamic comfort. With our latest MOVE LABS Collection, formalwear is no longer deemed restrictive and monotonous.”

Want to invest in a menswear brand? Visit Franchise India 2019, Asia’s Biggest Franchise & Retail Show, and give wings to your entrepreneurial dreams.

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading