Victoria Beckham Bags $40 Million Investment From NEO Partners

Victoria Beckham, the former Spice Girl turned luxury fashion designer, has raised 30 million pounds ($40 million) to expand her stores and e-commerce channel via a new funding round from NEO Investment Partners.

Founded in 2008, Victoria Beckham Limited sells through 400 stockists and in more than 50 countries. It is privately owned by Victoria, her husband David and agent Simon Fuller, and manufactures the majority of its clothing in Britain.

Victoria Beckham said “NEO is the perfect partner to now accompany us on the next step of our journey. They understand my vision and my wish for the company to retain its independence, as well as my commitment to continuing to develop the brand with a unique, forward thinking approach."

Victoria Beckham shot to fame as one of the Spice Girls, a 1990s girl-band that sold 85 million records to become one of the best selling pop groups of all time. Nicknamed Posh Spice, she married footballer David Beckham in 1999 creating Britain's most high-profile celebrity couple.

Private equity firm NEO, also founded in 2008, backs brands including the interior design group Tom Dixon, menswear group AMI Paris and bakery chain Paul.

David Belhassen, founder and managing partner of NEO said “Victoria Beckham has built a unique, differentiated luxury brand with a strong identity and very high potential. I am delighted to be working with her and her team to reach the brand's full potential."