Videotex and Usha Shriram to make new generation televisions together

Videotex International, manufacturer of Television original design is learnt to be partnering with Usha Shriram Enterprises

Videotex is going to venture into Light Emitting Device (LED) televisions under Usha Shriram, whereas Usha Shriram is going to foray into multimedia speakers by virtue of their partnership.

In the joint venture Videotex is going to look over manufacturing, sales, marketing and servicing for the products as it already manufactures for a number of majority of leading brands in the Indian market.

Vinay Bajaj, Founder, Videotex International said, "Our endeavour would be to push this expensive product line through aggressive pricing model."

Videotex International founder Vinay Bajaj said the association with Usha Shriram is an integral part of our go-to-market strategy.