W adds 51 stores

The brand expands its reach to 60 cities across India.

W, the Indian ethnic wear brand, announced that it has added 51 stores to its retail network across the country in FY 2012- 13, and 12 were added in the last month of the previous financial year. The new stores added were not only in metros, but also in tier-II cities including Patna and Kanpur, amongst others. As a result, W’s range of products are available across 120 exclusive brand outlets in over 60 cities, and more than 600 touch points across
India. Anant Daga, CEO of TCNS Clothing Company said, “The previous financial year has been excellent for us and we focussed on expanding our retail foot print, strengthened consumer connect and delivered product innovations.”