WBCP aims to increase India presence

Looking to tap major Indian cities

Warner Bros. Consumer Products (WBCP), a global leader in product licensing and retail merchandising, has made a foray into the stand–alone store space with the launch of its latest retail concept – Kids’ WB. As part of this concept, all Warner Bros. licensed merchandise across categories and properties, will be showcased and will be on sale under the brand  Kids’ WB.

Consumers can now purchase apparel, accessories, footwear, toys, stationery, home décor, books, infant hardlines, food, personal care and other merchandise featuring world famous Warner Bros. properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman – all under one roof!

The first stand-alone store under Kids’ WB was launched in April 2013 in South India at Brookesfield Mall in Coimbatore. The concept has resonated well with consumers in the city and is receiving a favorable response from moms and kids alike.

Kids’ WB is a first of its kind initiative by Warner Bros. Consumer Products in India. Following a successful launch in Coimbatore, Warner Bros. Consumer Products is taking the concept to several other cities across the country – Chandigarh, being the next city to unveil a store launch, soon to be followed by Jaipur, Delhi and Mumbai subsequently.

 “The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros. brands in India.  We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products, commenting on the launch of the concept in India.