Wagh Bakri to open tea lounges in tier-II cities
BY - Vaishnavi Gupta
Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 09, 2014 / 1 MIN READ
Senior Correspondent, IndianRetailer.com & Retailer Magazine Jun 09, 2014 / 1 MIN READ
The Gujarat-based Wagh Bakri Group has decided to scale up its retail operations. The company is all set to enter tier-II cities with its six-year-old tea retail format.
In a recent media interaction, Parag Desai, a fourth generation entrepreneur and Executive Director of Wagh Bakri Tea Group, said, “We intend to scale up, and will have 10 lounges in a year, but it may take another five years before we make money on the venture.”
The company currently has three lounges with its largest one in Delhi (2,500 sq ft). Now, it intends to go beyond the metro markets, with tea lounges planned in Pune, Ahmedabad and Nagpur.
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