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Wagh Bakri to open tea lounges in tier-II cities

Targeting cities including Pune, Ahmedabad and Nagpur

Tags: retail, retailer, news, Wagh Bakri

June 09, 2014  |  comments ( 1 )  | 
Wagh Bakri to open tea lounges in tier-II cities

The Gujarat-based Wagh Bakri Group has decided to scale up its retail operations. The company is all set to enter tier-II cities with its six-year-old tea retail format.

In a recent media interaction, Parag Desai, a fourth generation entrepreneur and Executive Director of Wagh Bakri Tea Group, said, “We intend to scale up, and will have 10 lounges in a year, but it may take another five years before we make money on the venture.”

The company currently has three lounges with its largest one in Delhi (2,500 sq ft). Now, it intends to go beyond the metro markets, with tea lounges planned in Pune, Ahmedabad and Nagpur.


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Vinod sharma June 10, 2014 at 1:33 pm

After cafe shop now come tea lounges....the idea is good....i think the biggest challenge will be, people meet for tea when they take small breaks.....and in cafe shops they spend hours and hours together.

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