Wal-Mart: The Best Price logo runs in trouble

The world's largest retailer, Wal-Mart, having joint venture



The world’s largest retailer, Wal-Mart, having  joint venture with Sunil Mittal’s Bharti Group and operates in the market under the banner Bharti-Walmart Pvt Ltd has run into the trouble with the trademark office over the branding of its wholesale stores in India.


Wal-Mart has decided to avoid its global brands such as Walmart and Sam’s Club opting for Best Price Modern Wholesale instead.


But in June, the registrar of trademarks wrote to Bharti-Walmart’s law firm, Anand and Anand, saying it had found “similar” trademarks in its records. It asked the firm to respond in a month.


A Bharti-WalMart spokesperson clarified that the registrar firm needed certain points to be cleared over the Best Price Modern Wholesale logo and the company had already sent the response.


Bharti-WalMart rolled out its first cash-and-carry store in Amritsar in May 2009, and added another outlet near Chandigarh this year. The company plans to open 15 wholesale stores in the next three years.