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Wal-Mart fine tunes its merchandise strategy

Wal-Mart Stores Inc. has pledged to continue to change its merchandise mix to enhance sales.


June 05, 2010  |  comments ( 0 )  | 

Wal-Mart fine tunes its merchandise strategy

Wal-Mart Stores Inc. has pledged to continue to change its merchandise mix to enhance sales. Walmart ‘s grocery and general merchandise stores saw traffic decline after the company changed its merchandise, reducing the number of products on its shelves as part of a campaign to declutter stores.

 

Wal-Mart Vice Chairman Eduardo Castro-Wright stated that the high fuel prices, competition and unemployment have also pressured sales. “These external headwinds are real and they have contributed to slower traffic in our stores over the last couple of quarters,” Castro-Wright said.

 

Castro-Wright also alluded to Wal-Mart's removal of some name-brand items from its shelves and replacing them with goods under Wal-Mart's own label. "We have been fine-tuning our merchandise strategy," he added. He said that the company is doing more to call attention to its price rollbacks to help build customer loyalty.


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