White goods maker Whirlpool has roped in actors Kriti Sanon and Sushant Singh Rajput as its new brand ambassadors for Indian segment. The company expects to increase the brand's affinity amongst the newer age with the selection of two young stars as its brand ambassador.
In a press release, the company said it has launched a wide range of premium products, both developed indigenously and from the global range. It expects the appointment of the new brand ambassadors will give the brand due to acceleration and seamlessly connect with the youth.
Sunil D’Souza, MD at Whirlpool of India said both Kriti and Sushant are youth icons and young achievers of India who understand and appreciate technology that can help enrich lives.
The company will have these two celebrities in their new TV commercial for the air-conditioner range.