Wipro Consumer Care to reinforce its marketing strategy

Encouraged by the results of the third quarter, Wipro Consumer Care Lighting (WCCL) is beefing up its marketing strategy in the coming quarters to ensure higher visibility for its brands. The company is drawing up a fresh game plan that includes expansion of manufacturing capacity, new acquisitions, foray into new categories and rural initiatives.  

“We are expanding manufacturing capacity at our plants in Haridwar and Baddi. We are adding toilet soap lines to meet the growing demands for our brands,” affirmed Vineet Agarwal, CEO of WCCL. 

As part its inorganic growth strategy, the company is also scouting for acquisitions––both in domestic as well as overseas markets.  

For the quarter ended December 2009, WCCL reported revenues of Rs 601 crore, a growth of 14 per cent year-on-year.