FreshToHome, a fresh fish and meat delivery e-commerce company, has secured $11 million in its Series A funding round led by CE Venture. This will enable the four-year-old company to expand to UAE, Mumbai and Pune market.
Currently, FreshToHome has a presence in Bengaluru, Delhi, Chennai and Kochi.
Shan Kadavil, Founder & CEO, FreshToHome, said, “Quality and variety are two factors synonymous to FreshToHome, which will appeal to the consumer in UAE. The country is a melting pot of cultures and a large majority of the fish and meat is imported, so launching there was a straightforward decision for us to take when we decided to go global, since we have our own sourcing strengths.”
The company has cracked coastal markets such as Kochi and Chennai with its quality products and USP of 100% fresh and zero chemicals.
“We see a gradual shift in consumer behavior in the country when it comes to food and eating habits. Increasingly, we see people around us switching to healthier options and want to know more about the food they are consuming, where it’s sourced from, how it’s being processed etc. and what better market to venture into than Mumbai & Pune from where we see these trends emerging from,” Shan stated.