Women to play a big role in India Inc.
Women to play a big role in India Inc.

Indian government is alls et to make it big for Indian women by emphasisng on empowering women entrepreneurs. Indian government in collaboration with Indo-US Science and Technology Forum and Anita Borg Institute has decided to send a group of Indian women tech entrepreneurs to the Silicon Valley in the US to help them understand the entrepreneurial culture there. 

Following the schedule, the group will meet some of the top executives at eBay, the world's largest online market place, and Google to get mentoring and strategic investments. Also they will connect with government agencies, trade associations and venture capitalists to grow their business and raise capital, which is one of the biggest challenges for woman entrepreneurs.

"The government of India has initiated several measures to promote entrepreneurship among women as it realizes the critical role of women in national development," said Anita Gupta, director at government-run National Science & Technology Entrepreneurship Development Board, Department of Science and Technology.

"The government alone cannot sustain the movement of empowerment of women," added Gupta.

From helping online retailers know the emotions of their customers to making wearable tech clothing that charge gadgets, these woman entrepreneurs are leading their way.

 "I am keen to grab the opportunity of taking our solution to the US market," said Sreepriya Koppula, 33, founder of Bengaluru-based Turnaround Systems.

The startup provides a technology to online retailers like Flipkart, Snapdeal and Myntra that automatically enhances the image quality of their products, makes them three dimensional and interactive on websites.

An alumnus of IIT-Kharagpur, Koppula has also won a grant of Rs 5 lakh from Anita Borg Institute for her year-old startup. The mother of two children is hoping to get some strategic investment in the Silicon Valley which is home to many of the world's largest corporations like Apple, Facebook as well as thousands of tech startups and top institutes like Stanford University. 

Another entrepreneur Lavina Mahbubani would showcase her wearable tech firm Lumos Design Technology. An alumnus of National Institute of Fashion Technology, Mahbubani is creating a wearable platform to deploy a range of solutions to problems faced by consumers.

"Lot of work is required to create a level playing field for woman entrepreneurs, it has been so biased," said Ashwini Asokan, 33-year-old chief executive of Chennai-based Mad Street Den, an artificial intelligence and computer vision startup that helps large online retailers analyse emotions of customers by tracking facial expressions and eye gaze when they shop online. It also sells a product that enables consumers do a visual search for fashion items by feeding images.

"Now lot of kinship is getting created among woman entrepreneurs, we are forming informal support structures like WhatsApp and email groups to help each other," said Naiyya Saggi, 31, chief executive of Baby Chakra, an online platform that helps parents discover and decide on the best local services for their child, right from when they are expecting a baby to when their child is five.

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