Wooden flooring from Action

Action forays into wooden flooring business

The US$ 800 million Action Group with diversified business verticals like Footwear, Electronics (Microtek), Chemicals, Real Estate (Suncity Projects), Healthcare, Steel & Power has now forayed in wooden flooring under the company Balaji Action Buildwell (brand name Action Tesa).  Action Tesa is the first and only company in India to manufacture Laminated Wooden Flooring. Being the only brand with manufacturing base in India in the 500 plus crore organized wooden flooring sector, Action Tesa has immense growth potential. Balaji Action Buildwell (brand name Action Tesa) has to its credit the first & the largest particle board plant in India. Every Action Tesa product comes with the unique DOME technology, ensuring optimum moisture content & superior quality products. The plants are located in Sitarganj, Rudrapur – Uttaranchal in multiple locations spread over 35 acres of land with a manufacturing capacity of over 3 million Square meters per annum Action Tesa aims to capture a sizeable chunk of 25% in the 500 crore organized wooden flooring sector growing at a rate of 50% compounded annually. Action Tesa has a Pan India presence both by way of Branches and Active Distributors & is negotiating retail sales through large stores like Ebony Gautier, Home Town, Evok, Home store, etc.