WoodenStreet to invest up to $10 mn for offline expansion with 50+ Experience Stores

India’s leading online custom furniture brand, WoodenStreet laid out its plan to establish 50+ Experience Stores across the country within the next 24 months.

This new expansion plan has been announced recently with the launch of 4 new experience stores, bringing the total to 17 stores. The company will be investing between $8 million to $10 million for this nationwide expansion.

Lokendra Ranawat, CEO of WoodenStreet, said, “This is an era of personalisation. The industry sees a dramatic shift towards personalised products to cater to the needs of an individual. And this is why personalization drives WoodenStreet at the core. Because every Indian home is different, we provide the flexibility to customize furniture as per an individual’s taste.”

The new phase was initiated with the opening of two experience stores in the Whitefield and Kalyan Nagar suburbs of Bengaluru. These add to the existing store in HSR Layout of the metropolis.

Similarly, alongside the existing experience store in Miyapur, Hyderabad, the company will open a new storefront within the upscale Banjara Hills locality. And in Mumbai, where an experience store exists in Powai, a new store will open in the commercial neighborhood of Parel. These four experience stores are the first leg of the larger expansion picture, which sees a vast chain across the country.

Currently, the company attracts about 12,000-15,000 visitors per day on its website, emerging as one of the most successful e-commerce platforms.